Professional Summary:
Over 15 years of creative experience, from agency-hired ads for Hollywood studios to pro Hawaiian surf branding, from product designs in the Apple App Store to product packaging in the aisles of Walmart or Target. My designs have garnered millions of impressions across different mediums, ranging from digital campaigns to experience, product and website design. 20+ active companies branded. My presentations have reached noteworthy individuals such as Elon Musk, Eduardo Saverin, Steve Ballmer and Steve Aoki.
Story:
I started my design journey in 1996, learning Photoshop 4 on a Mac at age 10, excelling in design throughout my early teens (2002 2005), taking my high school to place 2nd in the US and 1st place in NV for FBLA and DECA business logo and website presentation entries. In 2006, at 18, I opened a successful local agency in a well-placed midtown office, from where I later designed for national brands at age 20 in 2008, and sub-contracted agency jobs for international brand designs in 2010. By 2014, my freelance brand consultancy was fully remote, leading design direction for national brands, independently serving a variety of partners across the US, providing creative services (with great relations), learning team-building and leadership, growing my skillset and acumen, while branding and launching upstart national brands.
Beginning in 2018, I focused on providing my creative services through contractual, part-time and equity agreements. These endeavors sharpened my practice in every regard, training my design, marketing and business understanding—while collectively raising more than $10MM USD in this time—through the strategy, design, pitch and brand presentations commissioned.
Today, after an exciting 2024 developing multiple SaaS brands and products featuring AI (99 Generations, TruNeura, Zomo Health, Snapfact), I am leveraging my experience, the latest industry tools, and my ever-renewing creative passion, to move into 2025 as an integral part of a leading team; supported to evolve and provide my best work yet.
Core Competencies:
• Creative Direction
• Branding & Strategy
• Product Design
• Campaign Design
• Experience Design
• Content Design
(Remote) Professional Experience:
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Seeking full-time Brand Designer or Creative Direction (& related) roles in tech
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🤝 Open and ready for the challenge!
Creative Director, Christopher Mena Designs Consultancy
2022–2024•
Leading creative direction for a range of brands across technology, consumer retail, and hospitality industries, developing comprehensive brand strategies, ad campaigns, and digital experiences.
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Collaborating with business leaders, product managers, developers, and external partners to create cohesive and innovative solutions, such as the successful launch of TruNeura, an AI-powered cognitive health app, coming to Apple and Google platforms.
Co-Founder & Creative Director, Tetra Studio
2021–2023•
Co-founded and managed a creative studio specializing in branding, product, and digital design for Web3 and DeFi startups, including projects for Handshake (dWeb Foundation), Kenetic Capital, Disco Solaris, Mirage Protocol and BobWallet
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Led creative strategies and execution for digital assets, NFTs, and blockchain-based platforms, establishing Tetra Studio as a recognized leader in innovative tech design.
Creative Director, eOn Mist
2020•
Directed the brand name, identity, strategy, packaging design, in-store displays, and multi-channel promotional campaigns for eOn Mist, the first personal-sized continuous mist disinfectant.
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Achieved placement in 15 national retailers including CVS, Target, Walmart, Sam's Club, Kroger, Walgreens, Rite-Aid, and Safeway, and in all major US airports, selling over 16 million units during the pandemic.
Lead Creative Consultant, Various Startups and Brands
2016–2020•
Provided creative direction, branding, and marketing strategies for new and emerging products, including Vitalign (Circle K), Raw-Power (Whole Foods), Honey 2.0 (Costco), and Performance Research (Amazon).
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Revitalized legacy brands such as Tamba (Hawaiian Surf Brand) and Cascade Yarns (major yarn retailers), and led the rebrand and campaign design for Cahuilla Casino Hotel’s $50 million expansion.
Creative Director, Aubío Life Sciences
2014-2016•
Led brand development and launch of Aubío, a botanical-based cold sore skincare line founded and personally represented by billionaire entrepreneur John Paul DeJoria.
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Developed brand name, visual identity, product packaging, and marketing materials; successfully launched in Target, Walgreens, and Rite-Aid, achieving strong market entry and sales growth.
Senior Designer, Harrah’s SoCal
2012–2016•
Directed cross-platform branding and experience design for Harrah’s Resort SoCal, including award-winning campaigns for property branding, events, summer concert series' and promotional materials.
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Managed the creative execution for the launch of the Aubío skincare line, entering major national retailers and expanding brand visibility.
Senior Designer, Pechanga Resort & Casino
2012–2014•
Led the brand refresh and ad campaign design for Pechanga Resort & Casino, featuring creative assets in national magazines, airport advertising, and California billboards.
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Enhanced the brand’s market presence through innovative designs for venues, events, and property expansions.
Agency Design Work for Major Brands (Freelance)
2008–2012•
Sub-contracted as a Junior Designer for agencies like Firstborn® and Magnetic Creative in LA, contributing to creative campaigns for Warner Brothers, Universal, 20th Century Fox, Procter & Gamble, Marvel, Vizio, and Starburst.
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Designed digital and print assets, enhancing brand visibility across entertainment, consumer goods, and media sectors.
Brand Designer, Powerhouse Gyms International
2008•
At 18, led the global brand refresh and marketing campaign for Powerhouse Gyms International, developing a new visual identity, franchise sales materials, and promotional strategies.
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Results included a significant increase in customer engagement and franchise sales, with the new brand identity still in use today.
Simple Media, Northern Nevada Based Agency
2006-2010•
At 16, with father (from a media and print background) established a successful local branding, advertising and web design agency serving local chamber of commerce, local leaders in media, technology, medical, construction, homes-builders, real estate, law, service-industry and more.
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Featured in local newspaper at 15 as “future design leader” having been “playing with Photoshop since 10 yrs old” (at father’s businesses), as teen branded several key local businesses which still feature my logos and brand vision today.
Key Achievements:
• Launched multiple brands into national markets.
• Developed and executed creative strategies for high-profile clients across various industries.
• Track record of driving brand growth and market expansion.
Availability
• Open to remote and contract-based opportunities.
• Languages: Fluent in English and Spanish.
• Portfolio: www.cmenadesigns.com
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