Brand, Product and Experience Design.

Since 2008

Hello, I’m Chris Mena, designer, creative director and studio co-founder (Tetra) from California. I help people create smart products and fresh experiences. Thanks for visiting—here's a look at some of my work:
Portfolio
About Me
Partner at
Remote Roles
(Senior designer, circa 2010-2014)
Agency-subcontracted Jobs
(Freelance Jr. designer, circa 2008-2014)
Product/s placed in
Partner
Remote Roles
(Lead designer, circa 2010-2014)
Agency-subcontracted Jobs
(Freelance Jr. designer, circa 2012-2014)
Product/s placed in
Design Leadership Across Digital, Print and Experiential Platforms.

Christopher Mena,
35

CREATIVE DIRECTOR / BRAND DESIGNER
15+ years of design, advertising & marketing experience.
I focus on simplicity, effective project management and a deep understanding of client needs. I develop visions, integrate feedback and optimize for consistent results.
US West Coast
Born in San Diego, CA
Bay Area Raised
Based in Reno, NV
+ Mérida, Yucatán
Semi-nomadic
Northern Nevada, So. Cal, MX & Abroad
What drives me?
I seek to push boundaries and be a part of next-generation work. I want to serve by creating meaningful, real-world designs that inspire.
"Great design is simple yet profound—a toolbox for builders, a platform for engagement and catalyst for action."
Here to support amazing people.

Competencies:

Brand Strategy & Identity

Creative Direction

UI/UX & Product Design

Web Design

Experiential Design

Content Creation

Print & Product Packaging

Advertising & Marketing

Techniques:

Minimalist / Swiss

Bauhaus / Humanist

Material / Carbon Design


Tools & Proficiencies:

Adobe Creative Cloud

Figma / Webflow

AI Tools & Automations

Project Management

Industries Served:

Tech Companies / Startups

AI & Automation / DeFi / Crypto

Corporate / Financial / Media

Consumer Retail / Wholesale

Health & Beauty

E-commerce

Studios and Ad Agencies

What I Bring
Professionalism
Heart
Action
Adaptability
Empathy
Authenticity
Composure
Vision
Precision
Conversion
Connection
Culture
Performance
Consistency
Knowledge
Teamwork
Openness
Simplicity
Ethic
Aesthetic
Fun
Flow
My Skillset
Ad Campaign Development
AI Integration in Design
Art Direction
Brand Development
Brand Guidelines
Brand Identity
Brand Messaging & Storytelling
Campaign Development
Client Consultation
Collaborative Team Leadership
Competitor Analysis
Content Creation (Visual and Written)
Copywriting and Branding
Creative Concept Development
Creative Direction
Cross-Functional Team Collaboration
Customer Persona Development
Data-Driven Design Strategy
Design Systems
Digital Marketing Strategy
Event Branding & Marketing
Experiential Design
Figma Prototyping
Graphic Design
Illustration and Iconography
Image Generation
Interactive Design
Large-Format Print
Logo Design
Marketing
Market Research
Naming and Brand Messaging
Presentation Design
Product Packaging Design
Product Design
Product Photography
Product Launch Strategy
Production Oversight
Project Management
Prompting & Automation
Prototyping and Wireframing
Research & Reports
Social Media Content Strategy
Typography
UI/UX Design
User Journey Mapping
Vendor Management
Visual Identity Systems
Web Design
Webflow Development
Core Capabilities
Brands, digital products, strategy, campaign and art direction.

Creative Leadership & Strategic Vision

Creative Leadership & Strategic Vision:
Directing brand design, marketing, communication, and ad campaigns. Crafting comprehensive brand strategies that deliver measurable results in competitive markets. Fostering collaborative environments that balance innovation with strategic direction.

Brand Identity & Stewardship

Creative Leadership & Strategic Vision:
Designing and overseeing brand identity across digital, print, and experiential platforms, ensuring consistency with strategic goals and brand standards through high-fidelity style guides that unify and elevate brand experience.

Cross-Functional Collaboration & Team Leadership

Creative Leadership & Strategic Vision:
Skilled in presenting concepts, enthusiastic in service and quick to integrate feedback, experienced in working with leadership, product managers, developers, marketers, and external partners—spanning franchises, resorts, consumer retail products, SaaS, DeFi and AI-driven brands.

Expertise in Visual Design, Systems Thinking, & Technical Proficiency

Creative Leadership & Strategic Vision:
Skilled in Adobe Creative Suite, Figma, Webflow, AI-image generation and other tools. Expertise in creating high-quality graphics, interfaces, SVG animations, and interactive prototypes. Proficient in defining standards and providing assets within design systems that are clean, robust and adaptable.

Data-Driven Creative Strategy

Creative Leadership & Strategic Vision:
Merging creative thinking with analytics to craft brand and product strategies. This includes research, conceptualizing, developing, A/B testing, analysis and iterative design to enhance outcomes, drive engagement and reach growth objectives.

Production Oversight & Vendor Management

Creative Leadership & Strategic Vision:
I can manage or assist with production workflows, overseeing vendors, ensuring deliverables, brand specifications and timelines are met. I can navigate production challenges, coordinating resources and manage schedules to deliver projects that are on time and within scope.

Independent, Adaptive Work Style & Problem-Solving

Creative Leadership & Strategic Vision:
I thrive in fast-paced, dynamic environments, managing multiple projects and adapting to changing priorities with ease. Trusted for my autonomy and initiative, I work to problem-solve in simple terms. I feel confident in my ability to take shape to the needs of my work, becoming a finely tuned instrument, capable of managing day-to-day builds, delivering mission-critical sprints or spearheading special ops.
Notable Achievements
Commitment
Design
I stay engaged in design and conference news, communicating with designer, developer and business friendships across the map. I am continuously exploring, collecting and sharing resources, working to improve my practices and techniques.
Learning
I am passionate about continuous learning, collaborating with designers and staying ahead of trends and technologies. I am committed to further education and to be an active participant in industry events.
Creed
The best things in life are free.
Our time is our greatest asset.
Integrity our greatest gift.
Joy at the heart of it all.
Team Dynamic

I am driven to excellence and an open approach. I thrive in innovative environments where the exchange of ideas and embodiment of shared values intersect. I embrace challenges with design-first thinking, focusing on solutions, research, ideation, iteration and growth.

I uphold the highest standards, guiding projects and teams through proven processes to create high-level master designs, providing a reliable foundation for strategic marketing and creative decisions to meet performance goals.

Trust, respect, and continuous self-improvement. Leading with empathy and accountability, unifying projects across the diverse needs of client, customer and team to elevate everyone’s experience. I help balance creative potential with strategic discipline to foster ideas, create dialogue, spur collaboration, and execute projects.

Resilience and artistic entrepreneurship enable me to navigate fast-paced, high-pressure environments, while my seasoned and dynamic work-life balance + cutting-edge workflows allow me to stay consistent across time and projects.

Status
🟢 I’m currently seeking a creative direction or design leadership role in tech. Please feel free to reach out to c@cmenadesigns.com or connect with me on LinkedIn.
Leveraging the newest technologies and methodologies to push the boundaries of the design process.
Thank you and have a great day!

Best regards,

View Resume